Desired Experience: Creating the Fudge experience, in store, with fresh and funky yet simply designed units. Increase awareness and uplift sales whilst gaining floor space over more established competitors.
Market Sector: A Nation-wide distribution plan to prestigious hair and beauty salons.
Results: The brand stand out was transformed by these simple and effective units. Neutral colouring combined with efficient display space assisted increase in sales across all SKU’s.
Opinions
Consumer – ‘I’d not really heard of the brand before, and didn’t realise my salon stocked it.’
Store – ‘It really looked the part, and helped me to sell the variety of products easily.’
Client - ‘We’ve only recently started to work with Valley, but we are already benefiting from their insight, understanding and affordability.’