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A new religion for hair.
Desired Experience: GHD required gaining more ‘in-salon’ prominence by increasing exposure of the GHD brand throughout independent salons on a global scale and capitalising on the success of recent marketing campaigns.
Market Sector: Penetration of 26000 global independent hair salons.
Results: GHD have gained ‘pole position’ as a product of choice, in salon. The unit has ensured maximum window exposure by its standalone window mounted design. With product visibility increasing 24/7 competition has been removed from view.
Opinions
Customer - We’re delighted with the success already, its high quality and eye-catching. So much so – GHD Australia has already tripled their quantities and that’s a first for us!
Store - The brand and product adds real value to my store and the window display creates additional attention.
Consumer Opinion - I immediately saw that this was a GHD salon by the display in the window and was drawn to the product range
Sales Uplift - 14%
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