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Communicating the benefits of the colour-matching service to convert high awareness from advertising into sales in store of 30%+ uplift.
Desired Experience: Easy to use and understand by the consumer, the unit needed to explain and sell the benefits of the colour matching service.
Market Sector: Penetration into every major DIY outlet including B&Q, Homebase, Focus and independents.
Results: A significant sales increase in the mixed colour market through engaged customers and retail acceptance.
Opinions
Consumer - ‘I saw the colour match advert on TV. I found the unit straight away and followed the instructions - it was really easy’.
Store - ‘The staff love it as it makes their job much easier and we’ve noticed an increase in sales’.
Client - Valley offer a depth of understanding of our business, which leads to the delivery of great solutions’.
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