sign in
subscribe to this feed
Created desire and demand for the Kelloggs range of cereal bars and established them as market leader within the sector whilst gaining significant sales uplift.
Desired Experience: To communicate brand values and create stand out whilst competing with other cereal bars and the general snack market.
Market Sector: Country-wide distribution including multiple retailers such as Woolworths.
Results: Created a 35% sales uplift, whilst gaining consumer awareness of the complete Kelloggs cereal bar range.
Opinions
Consumer - ‘I wouldn’t normally know where to find the products, but it really stood out and gave me a healthier alternative’.
Store - ‘Great to re-stock and we noticed a few comments from the competitors who wanted more prominence’.
Client - ‘Really liked the results - it was quick and easy to process and good after care service’.
copyright 2009 - The Valley Printing Company Limited - All Rights Reserved
