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A significant change to the face of TV presentation and sales presence in-store, this unit has already proven its value, achieving 23% sales increase in 10 weeks alone.
Desired Experience To improve the perception of the LG brand in store, whilst creating significant sales uplift, through informative and appealing visual merchandising.
Market Sector Working with a key retailer for LG, Currys - this was a distribution to all main UK stores.
Results The high specification design had to communicate on many levels - with variants to suit the regional demographic requirements.
Brand awareness increased, with better floor model positioning and a 23% sales increase.
Opinions
Consumer - ‘The LG area really attracted me, and I was hugely impressed with the information and quality of the product and brand’.
Store - ‘There has been a noticeable increase in the interaction on LG product enquiries’.
Client - ’We’re delighted with this unit, which integrates fully with our marketing campaign, and has delivered amazing results of improved brand awareness and sales’.
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