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A multi purpose proposition.
Desired Experience: To present a multi-purpose, multi-functional display proposition for Mattel sub-brands, on a singular unit. Presenting a child friendly design to enhance awareness to its key target demographic.
Market Sector: 5 x 100 units totalling 500 units for distribution across 100 Tesco stores over a 2 week consecutive period
Results: Display achieved good visibility in-store whilst remaining 100% compliant.
Opinions
Customer – Our requirements were for a flexible display which could be manipulated to hold different branded product promotions. The display met this requirement being utilised for 5 different promotions Barbie, Hot Wheels, Fisherprice, Polly Pocket, 20 Questions & Cars. They alone generated over 200% sales uplift!
Store – Units arrived pre-filled minimising installation time and cost. Unit looked like it had been made bespoke for promotion. Quality remained at a good standard over its 2 week store-life.
Consumer- My children loved the look and feel of the display; it stole their attention straight away.
Sales Uplift - 263%
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