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In the busy and bright environment of gardening, Miracle Gro wanted a solution that was bright, eye-catching, inspired sales yet remained economical.
Desired Experience: To create an attention-grabbing launch platform for the new 'Liquafeed’ product, creating additional impulse sales and creating brand awareness.
Market Sector: A Nationwide roll-out to multiple and independent retailers.
Results: Impulse sales purchase growth, with good awareness of core brand and the new product. The unit supported the above the line TV spend with significant in store presence.
Opinions
Consumer - ‘Reminded me I needed to buy some and was clear in guiding me between the different products’.
Store - ‘Really transportable, east to restock and looks good - a dream compared to some units we receive!’.
Client - ‘We had such a challenging budget for in-store; we thought we may have to halve the roll-out. Thankfully Valley found cost effective solutions from their international supply chain.
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