Market Sector: National branded retailers including Currys and Comet and independent specialists.
Results: Valley broke all category conventions with the launch of the SKY HD unit, and delivered a unit that created stand-out, impact and conveyed the message of SKY HD to the consumer.
Though some major retailers had reservations with the unit’s radical look - they were reassured by Valley’s in-depth research and results.
Opinions
Client - ‘When we needed a solution that combined innovative thinking and approach with guaranteed sales results - Valley were the only supplier that could truly deliver.
Store - ‘This has been the most successful individual unit we have had in-store for interest and conversion’.
Consumer - ‘It caught my eye immediately and really sold the benefits of the HD package to me’.