Desired Experience: To communicate the freedom and benefits of the T Mobile Office Package, whilst gaining prominence over suppliers in independent stores.
Market Sector: UK distribution to over 150 independent Mobile stores.
Results: The high customer interaction led to a significant sales conversion and an ease of sale for the retailer. The unit was compact and efficient gaining prominence of position over competitors, and came in under budget.
Opinions
Consumer - ‘it gave me the information I needed and visually displayed the benefits well. It was certainly the most eye-catching in store’.
Store - ‘It certainly helped with the sales process, and was really informative for the customer. The light-up feature in the unit looked really eye catching at night’.
Client - ‘The units were innovative and precisely what we wanted for the brand - and I still can’t believe we delivered under budget’