Desired Experience:
Bringing the in-home experience to life in store, submerge the gamer with the thrill and action of the XBOX.
Market Sector:
Global distribution - 24,000 units were produced and distributed to all major retailers.
Results:
Instantly established the XBOX 360 as the leading console across Europe.
Opinions
Consumer - ‘I love it - how quickly can I get one’.
Store - ‘So many demo units breakdown in the first few weeks, yet this one is robust with great playability’.
Client - ‘Time and Logistics were not on your side and you pulled it off, well done’.