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Valley preach new religion for hair
Wednesday, 20th May - 2009
Valley was appointed by GHD to help the brand gain more ‘in salon’ prominence and increase exposure of GHD throughout independent salons on a global scale. The brief was to design high quality, eye-catching window displays, gaining maximum interest and exposure to increase sales.
James Haggas, MD of Valley, commented: “Valley was very interested in getting involved with such an exciting brand, and helping them to raise their profile in salons across the world. We believe we won the pitch because we were able to offer a very high quality product, which maintained the originality and focus of design that the GHD brand requires.
“Customers were particularly impressed with the window displays, and commented that they were distinctive and attractive. We were able to position the salons as specialist GHD salons, simply by creating a display that drew the attention of passers by as well as customers.
“Store owners noted a significant rise in customers asking about and wanting to get hold of the latest GHD products.”
One manager commented: “The GHD brand and product added real value to my store and the window display created noticeable attention. Some customers explained they’d been looking to find a GHD salon nearby and had been pointed in the direction of my salon. This was great news for my business - I’ll definitely be continuing my relationship with GHD in future.”
The unit ensured maximum window exposure with its standalone window mounted design, and GHD gained ‘pole position’ as a product of choice in salon. A sales uplift of 14% was achieved, a figure that was seen as hugely successful to the brand, so much so that GHD Australia tripled their quantities of GHD products. With product visibility increasing rapidly, competition has been taken out of the picture.
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