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Valley present multi-functional POP to Mattel
Friday, 22nd May - 2009
VValley recently distributed over 500 Mattel point-of-purchase displays to 100 Tesco superstores and generated a massive 263% uplift in sales. The brief was to present a multi-functional display for a variety of Mattel sub-brands and present a child-friendly design to enhance awareness to its key target demographic.
Mattel commented: “Our requirements were for a flexible display which could be manipulated to hold different branded product promotions.
“The display Valley created met this requirement and was used for five different promotions; Barbie, Hot Wheels, Fisherprice, Polly Pocket, 20 Questions & Cars. They alone generated over a staggering 200% sales uplift.”
The units went down extremely well with our customers, who after seeing them commented: “My children loved the look and feel of the display; it stole their attention straight away.”
The displays obviously achieved a great level of visibility in stores but also managed to remain completely compliant, Tesco commented: “The units arrived pre-filled minimising installation time and cost. The unit looked like it had been made bespoke for promotion and the quality remained at a good standard – well over its two week store-life.”
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