WebDoggy employs up-to date techniques to get your website good rankings on the major search engines such as Google, Yahoo, MSN & Ask.
Despite the many phone calls you may have had from other web design / SEO companies claiming they can guarantee to get you to to the top of Google – this is actually a load of old codswallop! – The only people that could do that for you is the people who manage the Search Engines themselves – and even then that would be doubtful as the Serch Engines rely on complex algorithms to return the results.
WebDoggy only use ethical ‘White Hat’ techniques rather than the frowned upon and dodgy ‘Black Hat’ techniques used by some SEO companies.
What is Search Engine Optimisation?
Search Engine Optimisation or SEO – is the process involved in getting your website to appear and climb up the ranks of the Search Engines such as Google, Yahoo, MSN , Ask etc..
When you perform a search on the likes of Google and other search engines the results for the keyword you typed in appear in the Organic Listings down the main area of the page . These are know as SERPs (or Search Engine Results Pages). For information on Pay Per Click – please follows this link : Pay Per Click and SEM
If your website needs direct traffic – visitors – from website searches – then SEO is the process to get higher rankings in the Search Engines and thus attract more visitors.
Why do I need SEO then?
Some people do not rely on website searches to bring in news business , however , the majority of website owners will want their sparkling new website to be easily found on the Search Engines and as a result will bring in interest from potential customers.
WebDoggy provides a full range of SEO services and has got many of its customers good rankings in Google and Co for keywords relating to their business.
Having a website and not applying SEO to it is a bit like having some great business cards printed and then just leaving them on your desk – hoping someone will walk into your place for work and pick one up!
Ok – im starting to yawn now – but go on – whats involved?
The process of SEO is fairly complex and relies on many different techniques – the techniques used can also change very frequently – so it is important that the company who is doing the SEO understands the workings of the Search Engines (or More precisely the servers – robots- which crawl and index your website).
WebDoggy employs various techniques to make your site more visible to search engines – a small selection of which are listed below :
- Keyword Combinations –A good choice of keywords appearing on the relevant pages and back end code (META and Titles etc..) of the website . These keywords – are real world terms used to describe your business and its services. Using terms that a real user would type into a Search Engine is highly important – WebDoggy has the tools and resources to help you discover the magic terms that will target your desired audience.
- Using Good Copy –a frequently used term in SEO is that ‘Content is King’ and this is very much the case! Having good, well written content that is relevant to your industry is a major factor in SEO. WebDoggy can help you write the copy for your websites , utilising the knowledge of good keword placement and research terms to include.
- Use of Site Maps– a site map is a file that tells the Search Engines (or Robots) how to crawl / spider your website for the content it needs – what to include and what not to include – WebDoggy provides site maps for all new sites and can advise any customers with existing sites best practice.
- External Links from other websites –this process – part of what is known – as Off-Page Optimisation – is basically getting other relevant sites to link to yours over a period of time. Good links from good external sites relevant to your industry / services can improve your Goole Page Rank .
This is only scratching the surface and there are many other techniques employed by WebDoggy to ensure that your site gets a good listing on the Search Engines and stays there!
If you would like me to explain the process in more detail , or you would just like to have an informal chat about your website and SEO – please contact WebDoggy today!